We’ve been talking lately about how exactly to boost your organization marketing with Instagram. Unlike what lots of people still believe, Instagram isn’t only a fun app where you can post food, holiday and family pics.
Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are several people out there who promise to cultivate your Instagram followers by the thousands, but beware. Most of them use fake accounts created by bots to inflate your numbers.
These types of followers have zero value. In fact, they can even be dangerous, attempting to steal your password or photos or infect you with a virus.
Based on the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.
The best way to build your Instagram followers is when you are authentic to your brand as well as your audience.
Here are 3 tips to help you get real Instagram followers:
Tell a Story with Hashtags
It’s great to use your business name as a hashtag, nevertheless, you need to think beyond that.
If you need to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You intend to start a conversation if you are sharing posts for things like:
Events
Promotions
Contests
Product launches
A good example of a brandname who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and to use the hashtag when they share photos of their meetups.
By using engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.
Get Creative
Instagram is all about photos, so many people think about the caption as an afterthought.
Don’t neglect the image caption! free instagram followers can generate engagement and promote sharing through the use of descriptive words that may engage, inspire and entertain your followers.
Here are some suggestions to help you build-up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the start of the post so that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.
Ask visitors to tag others. Asking people to tag three of their close friends or tagging someone they’re grateful for brings other potential followers in to the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to teach an individual on the plight of animals all over the world.
Remember in terms of using Instagram posts to get followers, it’s about being authentic. Don’t use questions atlanta divorce attorneys single post or tell a personal story that isn’t genuine.
Go Local
One of the best ways to build your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a particular area, you can see what’s going on near you by going to the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the person if you like what you see. Hopefully, this is the start of an organic interaction.
For example, if you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.
Similarly, if you have a physical location that folks have checked into on Instagram, touch upon those posters’ pictures to ensure they’re alert to your Instagram presence, and then follow them.
These are among the best ways to build Instagram followers the proper way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with having the insufficient knowledge, skill and support had a need to create their web business presence.